Case Study

Modularity: How does product commoditization occur globally and what is the way out?

3 pages
December 2011
Reference: IMD-3-2285

This technical note explains the causal mechanism by which product commoditization occurs and describes an approach that enables more sustainable innovation.

Learning Objective

This note serves to broaden the classroom discussion when used in conjunction with cases that illustrate the development of emerging multinationals from fast growing economies, such as the cases “Danfoss Motion Controls and Holip” (IMD-3-2050, 2051, 2053), “Transforming ASUSTeK: Breaking from the Past” (HBS 610041), “ASUSTek Computer Inc. Eee PC” (HBS 609011, 609052), and others.

Modularity, Product Commoditization, Reintegration, Information Technology
Published Sources
© 2011
Available Languages
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