Case Study

Marconi: From highflyer to pariah

28 pages
September 2004
Reference: IMD-1-0213

In 1996, GEC (Marconi’s predecessor) was a £11 billion turnover conglomerate with a £1 billion cash pile. Five years later, the new Marconi, now a global telecommunications equipment company, was almost bankrupt. Its new chief executive, appointed in 1996, had embarked on a dramatic new strategy. The company was transformed into a telecommunications equipment business and most of the other businesses were divested. Acquisitions to build up the telecoms side created a large debt burden. Marconi was late to recognise the telecoms crash in 2000. Its controls failed and the company was slow to cut back. The company having run out of cash, its creditors forced a restructuring in which shareholders lost virtually all their money.

Keywords
Corporate Collapse, Culture, Conglomerate
Settings
Global, United States of America
2001
Type
Published Sources
Copyright
© 2004
Available Languages
English
Related material
Teaching note
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