Case Study

InnoCentive: Open innovation platform

9 pages
December 2007
Reference: IMD-6-0296

InnoCentive spun off Eli Lilly the Pharmaceutical Giant in 2000. The aim of the company was to connect companies with R&D problems to a worldwide community of potential solvers who would be rewarded if they were able to solve one of the problems posted on the InnoCentive website.

Learning Objective

Managers usually have a traditional view of what R&D should look like. This case opens traditional mindsets to new opportunities in R&D with the discovery of new processes in the open innovation field and also the use of seeker-solver networks.

Crowdsourcing, Sourcing, Pharmaceuticals, Chemistry, Production Management, Operations Management
Field Research
© 2007
Available Languages
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