Case Study

Hilton revives its resorts (B)

20 pages
November 2006
Reference: IMD-5-0697

In November 2004, Hilton International won the “Marketing Strategy of the Year Award” at the British “business Oscars” for its new resort development, Hilton Worldwide Resorts. Hilton was lauded for its innovation, planning and execution across all disciplines of its marketing strategy. This case traces the steps taken by Hilton to develop the new product; consumer research, definition of the Total Resort Experience, detailed product development and specification of product and service standards, launch and promotion of the new brand and distribution strategy.

Keywords
Hotel, Leisure, Travel, Tourism, Resort, Branding, Holiday, Vacation
Settings
Global
2000-2004
Type
Field Research
Copyright
© 2005
Available Languages
English
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