Case Study

Hewlett-Packard and digital photography (B): Looking for a "killer application"

4 pages
November 1997
Reference: IMD-3-0689

Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market analysis; emphasis on sociological gathering of “consumer intelligence”.

Keywords
Market Launch, Consumer Intelligence, Computer
Settings
Europe
1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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