Case Study

Greg Dyke: Taking the helm at the BBC (B)

4 pages
December 2003
Reference: IMD-3-1354

A brief overview of the major changes that happened at the BBC during the first three and a half years of Greg Dyke´s tenure as Director-General. This is designed as a post-class handout to provide participants with additional information rather than as a teaching case itself.

Keywords
Media, Culture
Settings
United Kingdom
2000
Type
Field Research
Copyright
© 2003
Available Languages
English
Related material
Teaching note
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