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Case Study

First Tuesday (A): The internet cocktail party

By Benoit F. Leleux and Lisa Mwezi Schüpbach

16 pages

December 2000

Reference: IMD-3-0900

Modeled along the lines of the Churchill Club or the DrinksExchange in San Francisco, First Tuesday offers an informal cocktail-party style forum for anyone interested in the new economy and new media. The gatherings appealed to both actual and would-be entrepreneurs, investors and professionals alike, anyone with an interest in keeping abreast of the latest developments in the field. The case describes the company’s founding and accidental growth to the stage the organic structure becomes an issue threatening its future.

Keywords

Internet, eCommerce, Venture Capital, Matchmaking, New Economy, Services

Settings

United Kingdom
October 1998 to 2000

Type

Field Research

Available Languages

English

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This case study is part of a series

First Tuesday (A): The internet cocktail party
First Tuesday (B): Beyond the cocktail party

This case study is part of a series

First Tuesday (A): The internet cocktail party
First Tuesday (B): Beyond the cocktail party

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