Case Study

Developing IT solutions for reducing travel-related CO2 emissions: Hp Halo video collaboration solutions

10 pages
December 2009
Reference: IMD-2-0152

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents HP’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. HP’s search for IT solutions to reduce travel-related CO2 emissions has driven the development of innovative video collaboration solutions. By developing solutions that create a life-like virtual meeting experience, the company is contributing to the removal of technological and mindset barriers to the substitution of business travel by virtual collaboration.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt transformational change in product innovation. 3) Show how to create, develop and market low carbon products.

Keywords
Climate Change, Business Travel, Video Collaboration, Product Innovation, Corporate Responsibility, Partnership, Information Technology, Corporate Sustainability Management
Settings
Global
Hewlett-Packard
2003–2009
Type
Field Research
Copyright
© 2009
Available Languages
English
Related material
Video
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