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Case Study

Developing a global mindset at Johnson & Johnson - 1998

By Vladimir Pucik and Christina S. Duffy

15 pages

July 1999

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Reference: IMD-3-0791

The case illustrates how Johnson & Johnson, the world’s leading comprehensive manufacturer of health care products aligns its human resource practices with its global business strategy. The critical task is the development of a global mindset among J&J managers. The case describes in detail international recruitment and management development processes and examines opportunities and challenges facing J&J in this area. The case can also be used together with the following complementary cases “Developing a Global Mindset at Unilever – 1998” (GM 795) that describes another approach to the globalization of management, and “Developing Managers for a Global Business” (GM 790 & GM 794) which reviews the management development strategy at J&J and Unilever in the late 1980s.

Keywords

Human Resource Practices, International Recruiting, Management Development Strategy, Healthcare, Pharmaceuticals

Settings

World/global
1998

Type

Field Research

Available Languages

English

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