Case Study

DaimlerChrysler merger (B): Shaping a transatlantic company

14 pages
July 1999
Reference: IMD-3-0835

The second case of this series describes the organization of the post-merger integration, cultural issues and the attempts to align the merged company through a mission/vision statement. Moreover, the case explains the complexity of this merger by highlighting implementation issues (e.g., corporate governance, brand separation etc.)

Post-merger Integration, Automotive, Transportation
United States of America
Field Research
© 1999
Available Languages
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