Case Study

Ciba: Attempting to live up to a vision in a crisis situation (B)

10 pages
March 1996
Reference: IMD-3-0608

As sachets of Ciba’s crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba’s responsibility in paying for the clean-up.

Environment, Crisis Management, Communication
Field Research
© 1995
Available Languages
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