Case Study

Ciba: Attempting to live up to a vision in a crisis situation (B)

10 pages
March 1996
Reference: IMD-3-0608

As sachets of Ciba’s crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba’s responsibility in paying for the clean-up.

Keywords
Environment, Crisis Management, Communication
Settings
Europe
1994
Type
Field Research
Copyright
© 1995
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • Ciba: Attempting to live up to a vision in a crisis situation (A)
  • Ciba: Attempting to live up to a vision in a crisis situation (B)
1996 EFMD AWARD WINNER (Risk & Crisis Management)
This case study is part of a series
  • Ciba: Attempting to live up to a vision in a crisis situation (A)
  • Ciba: Attempting to live up to a vision in a crisis situation (B)
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Ciba: Attempting to live up to a vision in a crisis situation (A)
By Georges Haour and Joyce Miller
Case reference: IMD-3-0607 ©1995
Summary
Traces the response of Ciba to the loss of 7.7 tons of its crop protection products off a cargo vessel in the North Sea en route to Nigeria one sto...
1996 EFMD AWARD WINNER (Risk & Crisis Management)
Reference IMD-3-0607
Copyright ©1995
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Ciba: Attempting to live up to a vision in a crisis situation (B)
By Georges Haour and Joyce Miller
Case reference: IMD-3-0608 ©1995
Summary
As sachets of Ciba's crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incide...
1996 EFMD AWARD WINNER (Risk & Crisis Management)
Reference IMD-3-0608
Copyright ©1995
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications