Ciba: Attempting to live up to a vision in a crisis situation (B)
As sachets of Ciba’s crop protection product, Apron. Plus, begin washing up on German beaches in January 1994, intense media coverage of the incident contributes to a growing feeling of crisis, and questions emerge regarding Ciba’s responsibility in paying for the clean-up.
1994
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- Ciba: Attempting to live up to a vision in a crisis situation (A)
- Ciba: Attempting to live up to a vision in a crisis situation (B)
- Ciba: Attempting to live up to a vision in a crisis situation (A)
- Ciba: Attempting to live up to a vision in a crisis situation (B)
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COVID-19 challenges the value systems of family firms and urges them to adapt their behaviors, affecting their identities. This study aims to explore how and why family businesses strategically respond to challenges to their identity during COVID-...
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