Case Study

Canon Europe: Pan-European transformation (A)

7 pages
June 2004
Reference: IMD-3-1074

This 3-part case describes Canon’s pan-European restructuring. The A case explores Canon’s situation in the late 1990s. The newly appointed CEO was considering how Canon Europe should respond to changes in the competitive environment. Any attempts to harness European-wide synergies would challenge the semi-independent National Sales Organizations–the foundations of Canon’s past successes. What should be the best way forward? If change is necessary, what is the best way to manage the change process i.e. how to balance the challenge of urgency versus organizational buy-in?

Keywords
Pan-European Restructuring, Organizational Transformation, Regional Integration, Local Responsiveness
Settings
Europe
1999-2001
Type
Field Research
Copyright
© 2004
Available Languages
English
Related material
Teaching note, Video
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This case study is part of a series
  • Canon Europe: Pan-European transformation (A)
  • Canon Europe: Pan-European transformation (B)
  • Canon Europe: Pan-European transformation (C)
This case study is part of a series
  • Canon Europe: Pan-European transformation (A)
  • Canon Europe: Pan-European transformation (B)
  • Canon Europe: Pan-European transformation (C)
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Canon Europe: Pan-European transformation (A)
By Vladimir Pucik and Nanci Govinder
Case reference: IMD-3-1074 ©2004
Summary
This 3-part case describes Canon's pan-European restructuring. The A case explores Canon's situation in the late 1990s. The newly appointed CEO was...
Reference IMD-3-1074
Copyright ©2004
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Canon Europe: Pan-European transformation (B)
By Vladimir Pucik and Nanci Govinder
Case reference: IMD-3-1075 ©2004
Summary
The B-case looks at the mandate given to four task forces to come up with a pan-European solution. Based on their recommendations, the CEO designed...
Reference IMD-3-1075
Copyright ©2004
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Canon Europe: Pan-European transformation (C)
By Vladimir Pucik and Nanci Govinder
Case reference: IMD-3-1076 ©2004
Summary
The C case outlines how the recommendation of each of the task forces on European reorganization were transformed into action plans.
Reference IMD-3-1076
Copyright ©2004
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications