Case Study

Building a sustainable, profitable business: Fair trade coffee (A)

5 pages
November 2003
Reference: IMD-2-0103

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.

Fair Trade, Business Plan, Corporate Sustainability Management
Field Research
© 2003
Available Languages
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Teaching note
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