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Case Study

Building a sustainable, profitable business: Fair trade coffee (A)

By Robert Hooijberg and Jan Van der Kaaij

5 pages

November 2003

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Reference: IMD-2-0103

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.

Keywords

Fair Trade, Business Plan, Corporate Sustainability Management

Settings

World/global
1985

Type

Field Research

Available Languages

English

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