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Case Study

Brent Spar platform controversy (A)

By Ulrich Steger, Peter J. Killing, Matthias Winter and Mary Schweinsberg

15 pages

September 1996

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Reference: IMD-2-0070

In April 1995 Greenpeace boarded a Shell oil platform named “Brent Spar” in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. The case describes the circumstances why Shell wants to dispose the Brent Spar Platform in the deep sea and why Greenpeace rejects these plans.

Keywords

Stakeholder Management, Crisis Management, Environment, Oil, Corporate Sustainability Management

Settings

Western Europe
April 1995

Type

Published Sources

Available Languages

English

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2000 ECCH AWARD WINNER (Accounting Control & Business Environme

1997 EFMD AWARD WINNER (Risk & Crisis Management)

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