The case describes the growth of a building industry company from 1953 to today. During this period the company followed several structural changes and became increasingly decentralized. Today Braas is structured as a holding and the top executives are still considering if the decentralization should go further. The case can be used to teach typical growth patterns in rising markets.
Keywords
Growth Strategy, Organizational Structure, Building, Construction
Settings
Europe, Germany
Construction and Engineering, Materials, Construction Materials
1995
Available Languages
English
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