Case Study

AVIQ Systems AG: Creative technology, innovative financing

17 pages
December 2003
Reference: IMD-1-0205

AVIQ was the product of the visionary zeal of its founder – Rudy Kiseljak – an electronics engineer based in German-speaking Switzerland. In 2002, multimedia caught Rudy’s imagination. As PCs and DVD players became common place, Rudy started to believe that a combination DVD, CD player, video recorder, photo-viewer and TV tuner offering also instant messaging would revolutionize in-house entertainment. He self-financed the development of the proof-of-concept machine but quickly reached the end of the line for bootstrapping: the company really needed to raise Euro 1.6 mio to finance the production of the AVIQ A1 “media box” with its user friendly software. Too small to interest “classic” growth financiers, he considered innovative financing techniques, most notably Direct Public Offerings (DPO) and Public Product Offerings (PPO), finally opting for the latter.

Bootstrapping, Initial Public Offering, Growth Financing, Consumer Electronics
Late 2003
Field Research
© 2003
Available Languages
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