Case Study

Australian airline industry in 2002

9 pages
November 2002
Reference: IMD-3-1148

The case describes the competition in the Australian airline market following the entry of a low cost airline (Virgin Blue). The key issue is the future of the full service business model in the wake of low cost competition.

Keywords
Competition, Full Service Airline
Settings
Australia
August 2000 - August 2002
Type
Published Sources
Copyright
© 2002
Available Languages
English
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