Case Study

American Diagnostic Systems

9 pages
December 2000
Reference: IMD-3-0870

This case focuses on a product development alliance between an American and Japanese company in a technology intensive industry. It describes the evolution of the alliance from the perspective of the American partner. The objective of the alliance was to develop a new generation of products to counter a common competitor. Combining the capabilities of the two partners, the alliance was expected to deliver the new product faster, with lower cost and with better performance characteristics than could have been achieved if the two partners had acted separately. However, the alliance did not fulfill the initial expectations and the product development was seriously delayed. Top management asked the newly appointed manager for alliance learning to present an analysis of what went wrong, and to suggest specific actions to get the alliance back on course.

Alliance, Learning, Product Development
Field Research
© 2000
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics