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Explore how innovation, R&D, and policy reforms are reshaping China’s pharmaceutical sector amid rising healthcare demand and demographic shifts.

Taking up a new leadership post can mean a dramatic shift in the way others see you – and how you define yourself. It is vital to learn how to separate your true self from the demands and expectations of the role.

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei Thompson.

Four tips to market to women more effectively and reach, engage and convert female consumers who make 80% to 85% of all purchasing decisions.

While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, it’s a fool’s errand.

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?

Chris Tung is President of Strategic Development at Chinese e-commerce multinational Alibaba Group. He tells Amit Joshi how the company is integrating AI to optimize its customer experience.

Chris Tung is President of Strategic Development at Alibaba Group, a Chinese multinational specializing in e-commerce, retail, and technology. He tells Amit Joshi how the company is integrating AI to optimize its customer experience.

Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy.

Net promoter score has been heralded as one of the most useful metrics available to businesses today – but companies need to understand its limitations and avoid misusing it, warns Frédéric Dalsace, Professor of Marketing and Strategy at IMD.

Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from

Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says Frédéric Dalsace.

Aside from the moral imperative, there are clear benefits for companies that embrace the principles of inclusive design. Vanessa Patrick and Candice Hollenbeck offer a step-by-step framework to ensure your products and services meet the needs of a…

Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD.

AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it.

The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing strategies.

Some companies are recognizing the benefits of creating new products and services for traditionally under-served audiences. But many more would benefit from doing the same.

As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend

As the metaverse expands its business reach and gets hold of the public consciousness, how should CMOs position themselves to make the most of its exciting opportunities?

Consumers want companies to go further in addressing issues that affect wider society. For those willing to do so, a marketing-led competitive advantage is up for grabs.

Data-driven marketing requires a certain level of data-savviness to cut through the noise and realize the most value from marketing analytics

In episode 4 of ManagementCast, Professor Sean Meehan tells listeners just what to expect when dealing with the consumers of tomorrow