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Discover our latest Marketing articles
Explore how leading organizations build stronger brands, connect with customers, and stay ahead of constant change.
Welcome to the IMD blog
Discover our latest Marketing articles
Explore how leading organizations build stronger brands, connect with customers, and stay ahead of constant change.
Featured Marketing articles
“Where to play and how to win.”
Learn more about marketing at IMD, as Goutam Challagalla, Professor of Strategy & Marketing, highlights how marketing has deeply transformed and continues to change by the day.
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