Are You a Tiger, a Cat or a Dinosaur?
Competitiveness, like social networks, sustainable development or climate change, is a topic that has captured the world. Politicians, businessmen and media constantly refer to it. What does it mean? How does it influence our lives?
The goal of this book is to move beyond academic analysis and illustrate the day-to-day realities of competitiveness. What are the most commonly asked questions? This book offers 100 of them. Some deal with competitiveness (Is boring competitive?), while others deal with leadership (Is failure the price of success?), society (Do we work too much?) and the world around us (What are things worth?). Finally, some are more personal (Are you irreplaceable?).
The style avoids technical terms since economics need not be complicated or boring to be relevant. The answers stress the impact of competitiveness on our daily lives. Why am I concerned? What can I do about it?
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You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
The Sandoz leadership team faced an important decision as it broke away from Novartis and became a public company. Should Sandoz retain the global geographical coverage it had had in its many years as part of Novartis? Or should it focus on fewer ...
This case series explores Sandoz's spin off from Novartis, which was finalized on 4 October 2023. Case A follows Richard Saynor's (CEO, Sandoz) ruminations as he builds the company strategy in preparation for the board's approval of Sandoz as a st...
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2669 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications