Wistful Cosmetics: Designing supply chain resilience
This disguised case exercise presents the situation confronting Wistful Cosmetics, a cosmetics company based in Spain. The company, like many others, has been shaken by disruptions to global supply chains. Among the most prominent events are Covid, the Suez Canal blockage by the Ever Given container ship, the global capacity crisis in logistics infrastructure, and unprecedent spikes in demand. The case describes Wistful’s context and structure and challenges the reader to respond to three questions: what does the term ‘supply chain resilience’ mean?, what sorts of events would fall under this definition?, and what steps should Wistful’s supply chain director recommend, with what anticipated impacts on the operations and business model.
- The case provides a platform for students to consider the challenges a company might face in designing and implementing supply chain resilience.
- The case will elicit challenges that are not unique to the case and that are universally present in companies today.
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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