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Case Study

Cell Network (C): From take-off to mainstream

By Paul Strebel and Anne-Valérie Ohlsson

5 pages

July 2001

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Reference: IMD-3-1006

The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Bäcklund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment.

Keywords

Start-up

Settings

Sweden
1997-2000

Type

Field Research

Available Languages

English

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Teaching note, Video

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