In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmentally damaging, and unsustainable. Numerous stakeholders were increasingly concerned about environmental issues, such as the impact of textile production and waste on climate change, as well as social issues, such as exploitative labor conditions for low-wage workers at the bottom of the value chain, especially in developing countries. Emilie had been asked to prepare a proposal on the future of the fashion industry in the post-pandemic era. She was due to present her proposal to the board the following Monday.
Learning Objective
- Understand how the COVID-19 pandemic disrupted the global fashion industry.
- Analyze macro-economic factors shaping the global fashion industry.
- Evaluate the attractiveness of the global fashion industry.
- Identify key industry trends post-pandemic.
Keywords
Strategy, Fashion, Digital, Digital Disruption, Disruption, Sustainability, Sustainability Strategy, Circular Economy, Fast Fashion, COVID-19, Pandemic, Innovation, Crisis Management, Decent Work Conditions, Industry Innovation, Responsible Production, Responsible Consumption, Climate Action
Settings
World/global
Consumer Goods, Apparel and Fashion
2019-2021
Available Languages
English
Related material
Teaching note
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
