This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis. Bodson’s future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.
Keywords
Strategy, Culture Change, Digital Transformation, Chief Digital Officer
Settings
Switzerland
Novartis, Healthcare, Pharmaceuticals
2018-2019
Available Languages
English
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