
Charting the Future
This report by IMD in collaboration with digitalswitzerland and EPFL sets out the findings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artificial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.
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Recombinant innovation—the process through which atypical and unexpected combinations of knowledge generate novel outcomes—is a critical driver of organizational distinctiveness and market transformation. While prior research has focused on firm- ...
in I by IMD
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Product Innovation Management 4 September 2025, ePub before print, https://doi.org/10.1111/jpim.70003
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