By focusing on continual improvement of its core capabilities, CarMax successfully fought off Wayne Huizenga and began almost a decade of explosive growth. They are now worth significantly more than their parent, Circuit City. They are a particularly good example of a company that gets tremendous advantage from its IT capabilities.
Learning Objective
This case can be used as an example of business model innovation, as an example of a company leveraging its distinctive capabilities in new markets, and as an example of strategic use of IT.
Keywords
Information Technology, Automotive, Retail, Services
Settings
United States of America
1999-2006
Available Languages
English
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