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Case Study

Leshop.ch

By Nirmalya Kumar and Rebecca Chung

24 pages

November 2003

Reference: IMD-5-0615

LeShop was introduced as the first virtual supermarket in Switzerland in 1998 when there was tremendous interest in online grocery retailing. Over the years, LeShop has developed and refined its business model in an attempt to gain profit and create customer value, and has become the leading online grocer in the country. It managed to survive after the e-bubble burst, but has not yet achieved breakeven. This case illustrates LeShop’s business model and raises the issues of how to: enhance customer awareness, increase customer retention and share of wallet, and improve distribution efficiency and customer satisfaction.

Keywords

Online Grocery Store, Online Grocery Retailing, eCommerce, eBusiness

Settings

Switzerland
2003

Type

Field Research

Available Languages

English

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