Kirin Brewery Co., Ltd. (C)

2 pages

April 2004

Reference: IMD-5-0628

This case describes what happened in the alcoholic beverages market in Japan between 1987 and 1997. It raises the question of what Kirin should do in response to the moves of its competitors.

Keywords

Beer

Settings

Japan
1987-1997

Type

Published Sources

Available Languages

English

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