The leading company in express airfreight shipments is seeking to maintain its superiority in an increasingly competitive global market place. The case describes how FedEx has used information technology to enhance the reliability of its service and add extra features for customers. It also describes the company’s efforts to improve service quality in the U.S.A., including new measurement techniques, training, and “internal marketing”. With the company facing a profit crunch following its merger with Flying Tigers, the senior vice president customer service seeks to maintain investment in the ongoing quality improvement program.
Keywords
Air Freight, Human Resource Management, Information Technology, Transportation
Settings
United States of America
1990
Available Languages
English
Related material
Teaching note
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