Hilti France: Strategy implementation (B)

By Seán Meehan and Janet Shaner

5 pages

January 2000

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Reference: IMD-3-0860

Hilti France has decided to test selling its products indirectly through La Plateforme du Batiment, a new French retail concept. Now it has a similar opportunity in the U.S. with Home Depot. Should Hilti pursue this opportunity?

Keywords

Distribution Channel Strategy

Settings

France
1996

Type

Field Research

Available Languages

English

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