The board and management of Swissair were challenged in a new way after the country decided in 1992 against joining the European Economic Area. Swissair had to remain globally competitive or run the risk of becoming an insignificant regional airline since it was no longer operating under the same conditions as airlines in the European Aviation market. The case describes the strategic decisions and developments until the collapse of the airline in 2001 with a focus on Corporate Governance issues.
Keywords
Corporate Governance Failure, Airline
Settings
Switzerland
1993-2001
Available Languages
English
Related material
Teaching note
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