Ideo: An "idea-intensive" organization at work
This case describes the “idea-intensive” innovative and creative culture, organization, and selected processes of IDEO, one of the world’s leading product and service design firms. Part of the case discusses the way in which IDEO organizes itself around very talented professionals to maximize their potential to contribute within an extraordinarily successful professional service firm environment. Another part of the case illustrates how IDEO addresses the specific needs of a client in search of new ways to utilize its existing technologies in the market. This part of the case discusses IDEO’s strategies and techniques around brainstorming and creativity for this client. This case is written in conjunction with a series of other cases to illustrate virtuoso performances of organizations or teams that focus on the movement of ideas to create outstanding results.
2002
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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