Companies across the luxury industry increasingly proclaim inclusive values – but those claims are undermined when LGBTQ+ individuals still face glass ceilings, says Stéphane JG Girod
Stéphane JG Girod and Niccolò Pisani, both Professors of Strategy at IMD, consider the reasons behind a fall in profits at Swarovski post-Covid and the steps being taken to pull the iconic company back onto a profitable growth trajectory
Leaders must strategize on ways to put sustainability at the core of luxury brand desirability.
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers’ fantasies in the digital age.
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod
The pandemic badly hit the ‘salons’, the traditional way in which luxury brands do business, but don’t write them off yet.
The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world.
Chief executive of leading Swiss luxury watch brand says COVID-19 prompted a complete reassessment of the business model.
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help bolster an augmented retail strategy.
Explore first person business intelligence from top minds curated for a global executive audience