Protecting luxury’s future by creating a positive impact strategy
February 10, 2023 • by Stéphane J. G. Girod in luxury • 6 min read
Leaders must strategize on ways to put sustainability at the core of luxury brand desirability....
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More than a makeover: how L’Oréal aims to make sustainability glamorous
Kiri Trier, the beauty giant’s regional sustainability chief, explains her drive to change customer habits and make cutting waste, refilling, and recycling part of their daily bathroom routine....
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Three paradoxes luxury brands face in the digital era
April 14, 2022 • by Hannes Gurzki in luxury • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
The future of luxury trade shows is ‘smart’, but not in the digital sense
January 24, 2022 • by Fabienne Lupo in luxury • 6 min read
The pandemic badly hit the ‘salons', the traditional way in which luxury brands do business, but don’t write them off yet....
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Three steps to execute an augmented retail strategy in the luxury goods industry
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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