How Firmenich boosted creativity with AI
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....
August 9, 2025 • by Tomoko Yokoi, Michael R. Wade in Digital transformation • 8 min read
AI maturity gives manufacturers an edge by transforming infrastructure, operations, governance, and talent strategies....
Continue readingFebruary 16, 2023 • by Tomoko Yokoi in Digital transformation • 6 min read
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....
January 30, 2023 • by Michael D. Watkins in Digital transformation • 5 min read
Combinations of executives and purpose-built AI systems will soon work together to enhance decision making, problem solving and strategy formulation...
December 21, 2022 • by Michael D. Watkins in Digital transformation • 5 min read
The ground-breaking artificial intelligence chatbot looks set to commodify knowledge and transform leadership development, but companies need to be acutely aware of the risks...
December 13, 2022 in Digital transformation • 3 min read
AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it....
November 21, 2022 in Digital transformation • 3 min read
Have you or your company fallen into one of these traps that can stop traditional businesses from evolving with the times? Test yourself....
November 9, 2022 • by Ralf W. Seifert, Richard Markoff in Digital transformation • 4 min read
PM was one of the most promising applications in the Industry 4.0 revolution, but for years it struggled to find traction. Thanks to unexpected new markets, all that looks about to change....
October 5, 2022 • by Tomoko Yokoi in Digital transformation • 6 min read
Corporate digital responsibility does not have to be a compliance-led activity; it can also drive value creation, argues Tomoko Yokoi of IMD Business School...
September 29, 2022 • by Jens Löhmar in Digital transformation • 5 min read
How digital leaders can overcome the barriers to achieving their ambitions...
August 19, 2022 in Digital transformation • 5 min read
When it comes to forging a long and varied career, make sure you stay curious and ready to shrug off expectations that do not reflect your personal interests and values, says MBA...
July 13, 2022 • by Ralf W. Seifert, Richard Markoff in Digital transformation • 5 min read
French beauty company L’Oréal first embarked on its digital transformation journey more than a decade ago. Today, it provides an excellent case study of effective, successful digital transformation....
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