Put the heart back into public services through digital and more
Digitalization, starting with smarter chatbots, can help redefine public services and the relationship between the people and the state, says Seán Meehan....
December 14, 2023 • by Stéphane J. G. Girod, Vanessa Signorini in Customer-centricity • 8 min read
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
Continue readingNovember 3, 2023 • by Seán Meehan in Customer-centricity • 8 min read
Digitalization, starting with smarter chatbots, can help redefine public services and the relationship between the people and the state, says Seán Meehan....
September 12, 2023 • by Frédéric Dalsace in Customer-centricity • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition....
August 22, 2023 • by Frédéric Dalsace in Customer-centricity • 6 min read
Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from...
May 25, 2023 in Customer-centricity • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
January 9, 2023 in Customer-centricity • 6 min read
In his new book The Human Experience, John Sills explains why the “usefulness” of a retailer or service provider is far more important than any misplaced notions of fidelity....
September 2, 2022 • by Goutam Challagalla, Frédéric Dalsace in Customer-centricity • 3 min read
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...
April 1, 2022 • by Thomas W. Malnight, Ivy Buche in Customer-centricity • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
February 14, 2022 • by Katharina Lange in Customer-centricity • 3 min read
You can find three specific leadership qualities in truly customer-centric companies. Do you have them?...
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