Artificial intelligence

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The next frontier of AI in marketing

October 11, 2022 • by Amit M. Joshi in Artificial intelligence • 7 min read

The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...

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Enabling organizations to be AI driven

August 26, 2022 in Artificial intelligence • 4 min read • Podcast available

Artificial Intelligence (AI) is having an ever-growing impact on the global economy. AI Success Director at leading AI platform, DataRobot, and IMD alumni Alberto Martinez Camus is helping companies ensure that the...

How insurers can mitigate the discrimination risks posed by AI

July 18, 2022 in Artificial intelligence • 7 min read

Research reveals insurers can use fairness criteria alongside AI to minimize bias and discrimination risks....

Bulldozing bias: How recruiters can use AI with confidence

June 12, 2022 • by Amit M. Joshi in Artificial intelligence • 7 min read

Can artificial intelligence really be a force for good in recruitment?...

HR needs an AI game plan

May 3, 2022 • by Amit M. Joshi in Artificial intelligence • 5 min read

As the adoption of artificial intelligence picks up pace, CHROs have an important role to play in engaging employees, allaying concerns over job losses, and building enthusiasm for these new technologies....

Learning from the locals: How to innovate in China

March 7, 2022 • by Erik Walenza-Slabe, Yunfei Feng, Mark J. Greeven in Artificial intelligence • 8 min read

By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....

How HR technology supports new ways of working

February 24, 2022 • by Öykü Işık, Amit M. Joshi, Ina Toegel, Oscar Stege Unger in Artificial intelligence • 6 min read

Striking innovations, including in artificial intelligence, are redefining the way employers engage with employees, creating a host of issues around privacy and control...

Are you prepared to answer these ethical questions?

February 8, 2022 • by Amit M. Joshi in Artificial intelligence • 2 min read

Are you prepared for the new ethical dilemmas that are arising out of AI, data analytics and machine learning?...

IBM’s stalled ambitions with Watson show AI isn’t elementary, but can work when focused

January 28, 2022 • by Carlos Cordon, Amin Kaboli in Artificial intelligence • 3 min read

Contextual variability can be a roadblock to successful use of artificial intelligence, say Carlos Cordon and Amin Kaboli....

How AI is shaping the future of marketing communications

December 22, 2021 • by Mark Seall in Artificial intelligence • 7 min read

Technology giant Siemens uses ‘natural language understanding’ to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....

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AI Nutrition Labels: A food-inspired approach to trust