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Walmex CEO Guilherme “Gui” Loureiro on reinventing Walmart Mexico into a purpose-driven digital powerhouse – by overcoming his own ego. ...
April 8, 2025 • by Adrian Dellecker in Management Cast • Podcast available
Discover the future of biodiversity research with Kristy Deiner, CEO of SimplexDNA, in the latest IMD podcast. Learn about Environmental DNA (eDNA) science, its promises, and its advances with IMD Senior Researcher...
Apple SpotifyIMD Senior Researcher Adrian Dellecker is joined in the latest IMD podcast by Kristy Deiner, a well-respected academic and entrepreneurial figure in Environmental DNA (eDNA) science. She was a professor on the subject at ETH Zurich, and in 2021 she co-founded SimplexDNA, where she is now CEO. In this episode, you will learn some fundamentals of biodiversity, what eDNA is and what promises and advances it holds in store.
Find out more about IMD at imd.org

CEO, SimplexDNA
Kristy Deiner is a leading figure in the field of Environmental DNA (eDNA) science and a passionate advocate for biodiversity conservation. With a background in academic research, she was a professor at ETH Zurich, where she specialized in eDNA and its applications in environmental monitoring.
In 2021, Kristy co-founded SimplexDNA, a company focused on developing innovative eDNA technologies to revolutionize biodiversity research and conservation efforts. As CEO of SimplexDNA, she is dedicated to advancing sustainable solutions through the use of cutting-edge genetic data analytics.

Senior Researcher and Writer at IMD
Adrian Dellecker is a political scientist, environmental advocacy expert and innovator. He previously worked as Head of Strategy and Development at the Luc Hoffmann Institute, and has driven and managed a large number of innovative projects and ventures for environmental conservation. He is passionate about helping conservation generate new revenue streams and new audiences to help reverse current trends, and build a future for his and all the world’s children to thrive on a healthy planet. Before joining the Luc Hoffmann Institute, Dellecker was Head of Policy and Advocacy in WWF International’s Global and Regional Policy Unit from 2008 to 2016.

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