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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

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Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

3 hours ago • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

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Why business ecosystems hold the key to resilient decarbonization

November 10, 2025 • by Rob McGreevy, Marco Mueller, Michael R. Wade in Sustainability • 6 min read

Digital ecosystems are transforming how industries decarbonize. By linking data, AI, and shared infrastructure, companies can cut emissions, boost resilience, and tackle Scope 3 impacts—proving collaboration is key to achieving a low-carbon,...

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