Simon J. Evenett is Professor of Geopolitics and Strategy at IMD and a leading expert on trade, investment, and global business dynamics. With nearly 30 years of experience, he has advised executives and guided students in navigating significant shifts in the global economy. In 2023, he was appointed Co-Chair of the World Economic Forum’s Global Future Council on Trade and Investment.
Evenett founded the St Gallen Endowment for Prosperity Through Trade, which oversees key initiatives like the Global Trade Alert and Digital Policy Alert. His research focuses on trade policy, geopolitical rivalry, and industrial policy, with over 250 publications. He has held academic positions at the University of St. Gallen, Oxford University, and Johns Hopkins University.
The United States has finally abandoned traditional trade diplomacy in favor of a formula-based tariff regime that penalizes bilateral trade surpluses. For firms with cross-border supply chains, the implications extend far beyond...
With US President Donald Trump threatening to redefine fairness in global trade by imposing reciprocal tariffs, some sectors and economies will be in line for a bigger impact than others. Here, we...
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