Author

Shih-Han Huang

Shih-Han Huang is a senior researcher and writer at the IMD elea Center for Social Innovation.

Latest publications

Generative-Engine-Optimization-GEO-1

Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

3 hours ago • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

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