EverGreen – the futureproofing of Heineken
Niccolò Pisani, IMD Professor of Strategy and International Business, explores Heineken's ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic....
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Niccolò Pisani
Niccolò Pisani is Professor of Strategy and International Business at IMD. His areas of expertise include strategy design and execution as well as international business, with an emphasis on globalization and sustainability. His award-winning research has appeared in the world’s leading academic journals and extensively covered in the media. His work has been featured in both Harvard Business Review and MIT Sloan Management Review. He has also written several popular case studies that are distributed on a global scale.
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