A taxonomy of 24 digital transformation KPIs
Digital transformation initiatives often fail because they lack clear objectives. Michael Wade and Massimo Marcolivio explain how to communicate the ‘good numbers’....
Author
Massimo Marcolivio
Massimo D. Marcolivio is an IMD alumnus based in Switzerland. He has worked in different industries and organizations of various sizes and has 25+ years of professional experience, including 12 years at Dell Technologies. Leveraging his expertise in the business aspects of digital transformation, Marcolivio has co-developed, with Michael Wade, The Digital Transformation KPI project, an original framework to measure the impact of AI and digital technologies.
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