LLMs will hallucinate forever – here is what that means for your AI strategy
OpenAI’s research shows AI hallucination is unavoidable. Leaders must adapt strategies, using limits as opportunities for innovation and resilience....
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
September 12, 2025 • by José Parra Moyano in Artificial Intelligence • 6 min read
OpenAI’s research shows AI hallucination is unavoidable. Leaders must adapt strategies, using limits as opportunities for innovation and resilience....
September 10, 2025 • by José Parra Moyano in AI • 3 min read
The development and adoption of AI are fraught with potential hazards. Here’s how to avoid the pitfalls and ensure trust in your systems. ...
July 1, 2025 • by Amit M. Joshi, José Parra Moyano, Ram Bala, Natarajan Balasubramanian in Technology • 8 min read
From the untamed rise of semi-autonomous agents to growing concerns around accountability and security risks, AI agents are creating new headaches for CIOs. Here's how tech leaders can navigate the challenges. ...
Explore first person business intelligence from top minds curated for a global executive audience