Shein shows that you can be disruptive without disruptionÂ
The fashion brand for young people is enjoying enormous success by focusing on its core market and delivering its value promises in style....
Author
Jialu Shan
Jialu Shan is a research fellow at the TONOMUS Global Center for Digital and AI Transformation, and an associate research director at the Center for Future Readiness at IMD Business School. Her research areas include digital business transformation, business model innovation and new practices, and corporate governance practices. She is particularly interested in the Asian market. Jialu has a PhD in economics (management) from the Faculty of Business and Economics at the University of Lausanne. Before joining IMD she worked as a lecturer at the International Hotel School of César Ritz Colleges in Brig, Switzerland.
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Digital transformation: how to bridge the gap between knowledge and action
There is no hiding from digital disruption, and the pandemic definitely accelerated the process for many organizations. But while companies know they need to transform, they are really struggling with how to...