A blueprint for disruptive innovation
Roblox's recipe of simple fun for the masses highlights the flaws in Meta's attempts to market sophisticated innovations to a high-value customer segment....
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Howard H. Yu
Howard Yu, hailing from Hong Kong, holds the title of LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, he was honored in 2023 with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. At IMD, Howard directs the Strategy for Future Readiness program.
Latest publications
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Has AI put us on the brink of a search engine revolution?
May 11, 2023 • by Howard H. Yu in Audio articles • 6 min read
Despite early promise, Siri – Apple’s ill-fated search assistant – spectacularly failed to disrupt the mighty Google. But Microsoft’s investment in ChatGPT could yield very different results....
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Four steps to building a future-ready organization
April 14, 2023 • by Mark J. Greeven, Howard H. Yu in Future readiness • 6 min read
Being future-ready is a source of competitive advantage in turbulent times. Professors Howard Yu and Mark Greeven explain how Xiaomi and others not only survive, but thrive through uncertainty....
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