Digital automation: reaping the benefit needs careful planning
Take time to do your research as mistakes can prove costly...
Author
Bettina Büchel
Bettina Büchel was a Professor of Strategy and Organization at IMD. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She was a former Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
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