Herding the fashion crowd to greener pasturesÂ
Smarter regulation is required to nudge luxury brands into a more sustainable future, industry experts tell Stéphane Girod.
Smarter regulation is required to nudge luxury brands into a more sustainable future, industry experts tell Stéphane Girod.
Never heard of NIO? Those who haven’t are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise into the world’s top premium EV company. Founded in 2014, NIO has a vision to redefine the automotive experience through a blend of innovative technology and user-centric design.
A series of watershed events forced CHANEL out of its comfort zone, culminating in the launch of CHANEL Mission 1.5°. With this new strategy, the luxury fashion house embarked on a journey towards sustainability that was both ambitious and hopeful but also faced a host of challenges.
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy?
Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second IMD Luxury 2050 Forum C-Suite Dialogue.
The recent explosive growth of the NFT (Non-fungible token) industry has piqued the interest of many luxury players who are making their foray into the world.
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help bolster an augmented retail strategy.
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