Beyond products: Why customer centricity is the key to long-term growth
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success.
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success.
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Paola Cecchi-Dimeglio, author of Diversity Dividend, discusses how it’s done with Alexander Fleischmann.
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done
AI holds incredible promise to improve virtually every aspect of our lives, but we can’t ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano.
By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist Leader – tells IMD’s Heather Cairns-Lee.
A new book by Dovev Lavie, Professor at the Department of Management and Technology of Bocconi University, sets out an extraordinary plan to tackle urgent social problems of inequality, wealth concentration, loss of data privacy, and overconsumption. He discusses with Affiliate Professor of Leadership Katharina Lange how it would work.
Organizations of every size and shape today know it’s crucial to bridge the gap between innovation and execution – but it’s a hard feat to accomplish and very often they get it wrong. Drawing on his vast experience, entrepreneur, business leader and author Atif Rafiq told IMD’s Professor of Strategy and Innovation Albrecht Enders how to get it right.
In this month’s I by IMD Book Club, best-selling author Faisal Hoque explains how the concepts in his new book, Reinvent: Navigating Business Transformation in a Hyperdigital Era, can help us all be better leaders – and people – in a time of constant flux.
IMD professors recommend books to help you think differently about the challenges posed by sustainable business transformation.
Author and business founder Cindy Candrian’s new book AI & You: A Guide to Understanding How Artificial Intelligence Is Shaping Our Lives is a deep dive into the history and impact of machine learning. It’s also a fun and fascinating read. IMD’s Professor of Digital Strategy and Cybersecurity Öykü Işık quizzed her on her ideas – and how to maximize AI to make better life and work choices.
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