AI maturity in consumer goods: lessons from the most successful firms  

Artificial Intelligence

AI maturity in consumer goods: lessons from the most successful firms

June 10, 2025 • by Tomoko Yokoi, Michael R. Wade in Artificial Intelligence • 8 min read

Leading consumer goods companies are strategically embracing AI across their entire value chains, creating unprecedented business capabilities and market differentiation. IMD’s AI Maturity Index reveals the strategies that separate AI innovators from...

Continue reading

Latest

" width="100%" height="110px">

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience